ELECTRONIC
ARTWORK GUIDELINES
SUBMITTING
ARTWORK:
ALWAYS SUPPLY A HARD COPY PROOF OF FILE(S). HARD COPY SHOULD
BE OF FINAL VERSION OF OUTPUT FILE. ALSO, A COPY INDICATING
COLOR BREAKDOWN AND LAYOUT POSITION WITH DIMENSIONS, SHOULD
BE PROVIDED TO ENSURE CORRECT COLOR SEPARATION, AND ARTWORK
LOCATION, AND OR BLEEDS. ELECTRONIC ARTWORK SHOULD BE PROVIDED
AT THE ACTUAL SIZE. WHEN ORDER IS TO MATCH ANOTHER PRINTED
PIECE, PLEASE PROVIDE SAMPLE PIECE INDICATING ANY CHANGES
OR REVISIONS.
WHEN SUBMITTING ARTWORK VIA EMAIL, USING A COMPRESSION PROGRAM
SUCH AS WINZIP
OR STUFFIT IS RECOMMENDED TO AVOID
FILE CORRUPTION.
FONTS/TYPEFACES:
AVOID USING TRUE TYPE FONTS. PLEASE USE ONLY TYPE 1 POSTSCRIPT
FONTS WHENEVER POSSIBLE. IN THE EVENT THAT YOU CANNOT AVOID
USING TRUE TYPE FONTS, PLEASE CONVERT ALL TYPE TO "OUTLINES",
"CURVES", OR "PATHS" BEFORE SUBMITTING
YOUR GRAPHIC FILE. THIS WILL DISMISS THE NEED FOR POSTSCRIPT
FONTS. INCLUDE ALL FONTS (SCREEN & PRINTER) WITH ARTWORK
FILE, INCLUDING FONTS USED IN EMBEDDED GRAPHICS. PLEASE
DO NOT RENAME OR CUSTOMIZE THE NAMES OF SCREEN OR PRINTER
FONTS.
ELECTRONIC
FILE FORMATS:
THE USE OF .JPEG, .GIF, OR .PICT FILE FORMATS ARE NOT RECOMMENDED.
OFTEN THE RESOLUTION OF THESE FILE FORMATS IS TOO LOW FOR
SCREEN PRINTING. ACCEPTABLE FILE FORMATS INCLUDE .EPS, .PDF,
.AI, .TIF, .DCS, .BMP. ALL CREATED AT A MINIMUM OF 300 PPI.
GRAPHIC APPLICATIONS THAT WE USE INCLUDE:
ADOBE ILLUSTRATOR 10.03
ADOBE PHOTOSHOP 6.01
QUARKXPRESS 4.11
ADOBE ACROBAT 5.05.
INK
COLORS:
ALL GRAPHIC FILES SHOULD BE SPOT COLOR UNLESS THE JOB IS
TO BE PRINTED IN 4 COLOR PROCESS (CMYK). PLEASE USE PANTONE
COLORS IN THE ARTWORK FILES THAT YOU PROVIDE. MAKE SURE
TO NAME AND DEFINE CUSTOM COLORS EXACTLY THE SAME BETWEEN
GRAPHIC PROGRAMS AND PAGE LAYOUT PROGRAMS.
WE DO NOT RECOMMEND USING SCREEN PERCENTAGES OF BLACK TO
ACHIEVE GRAY. PLEASE ASSIGN A PANTONE GRAY TO THESE AREAS
OF YOUR DESIGN.
BLEEDS:
IN THE EVENT THAT YOUR ARTWORK INCORPORATES BLEEDS, ALLOW
.25" ART EXTENSION BEYOND THE TRIMMED EDGE OF THE BINDER.
PLACED
IMAGES & LINKING FILES:
DO NOT CHANGE THE NAME OF GRAPHIC FILES AFTER LINKING OR
PLACING THESE FILES INTO YOUR OUTPUT FILE. THIS OFTEN CAUSES
COMPUTER ERROR. WHEN EMBEDDING THE GRAPHIC FILE(S), PLEASE
ALSO SUPPLY THE EMBEDDED GRAPHIC FILE(S).
SUBSTRATE
COLOR:
WE ASK THAT YOU DO NOT SIMULATE THE COLOR OF THE SUBSTRATE
IN YOUR GRAPHIC FILE. PLEASE BE SURE TO REMOVE ANY SUCH
COLORS BEFORE SUBMITTING YOUR ARTWORK. |
